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Used in many Situations

  • Market Sizing & Segmentation

    Market Sizing & Segmentation

  • Competitive Analysis

    Competitive Analysis

  • Product Positioning

    Product Positioning

  • Market Sizing & Segmentation

    How large is your target market? How to best segment it? What are your customer profiles?

    • Find the exact size of your market, how it is segmented, and where your customers fit.

  • Competitive Analysis

    Who are your direct and indirect competitors? What products and services are eroding your market share? What messages are the competitors sending? Who are the fast-growing upstarts you should be keeping an eye on?

    • Identify and analyze your competitors. Keep track of their market presence and the messages they send to spot trends in advance, before they erode your market share.

  • Product Positioning

    How much price power do you have? Where do customers position you? What is your price elasticity of demand? What is your market share? Are you gaining or losing the share of your customer’s wallets? Which regions have we yet to be reached?

    • Know your price power and its elasticity. Learn your share of customers’ wallets and where they position you. Take a close look at your market share across geographical regions and find blind spots to focus on.

  • Brand Awareness & Preferences

    Brand Awareness & Preferences

  • Consumer Behavior

    Consumer Behavior

  • Customer Analysis

    Customer Analysis

  • Brand Awareness & Preferences

    Which brand attributes are the most important? How aware is the market of your brand?

    • Recognize the most important attributes of your brand and determine its level of brand awareness on the market.

  • Consumer Behavior

    How do your customers use your products? What products are usually purchased alongside? How does placement affect sales?

    • Identify and analyze your competitors. Keep track of their market presence and the messages they send to spot trends in advance, before they erode your market share.

  • Customer Analysis

    How many customers do we have? What kinds of customers are the most profitable? What is our customer lifetime value?

    • Understand your customers and determine which types of customers are the most profitable, so you can increase their lifetime value.

  • Customer Satisfaction

    Customer Satisfaction

  • Demand Forecasting

    Demand Forecasting

  • Decision-Making Process

    Decision-Making Process

  • Customer Satisfaction

    What is our retention rate? How does customer satisfaction affect profitability? Are we getting referrals?

    • High customer satisfaction should lead to high retention rates and referrals from your customers.

  • Demand Forecasting

    What were your previous sales by product lines? How much staff and which profiles will we need to deliver on sales? What is your sales forecast?

    • Be prepared for actual market conditions by forecasting demand, so your supply levels are ample and your staff is ready.

  • Decision-Making Process

    How do your customers prefer to make purchases? What are their top buying criteria? Is your sales process aligned?

    • Identify how your customers prefer to purchase your product or service to better align your sales process.

  • Ad Testing

    Ad Testing

  • Net Promoter Score

    Net Promoter Score

  • Event Feedback

    Event Feedback

  • Ad Testing

    Are your advertisements effective? Is your campaign reaching the right target audiences? Where is there room for improvement?

    • Make sure your advertisements are effective and that they reach the intended target audiences.

  • Net Promoter Score

    What is your Net Promoter Score and how do we measure up against competitors? How can we improve your customer experience and turn detractors into promoters?

    • Implement the Net Promoter Score system to find how many of your customers are already brand, product, or service ambassadors, and how many are already looking elsewhere; then turn your detractors into promoters.

  • Event Feedback

    Did your event meet the audience’s expectations? Did it attract the intended audience? What changes should you implement for your next event?

    • Events are not only about sales, which means you need feedback from the audience to learn more about them and measure the event’s success.

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